International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

International Marketing - Essay Example The company acquired Land Rover in the year 2000 from BMW and Jaguar cars in the year 1989. Presently the company is employing more than 25000 employees. Net income of the company is ? 1.215 billion. The next portion of the study has been divided into two sections. The first section will deal with the discussion of the marketing mix for the Evoque product of Jaguar Land Rover for targeting the low end customers at the entry level. The second section deals with discussing the marketing mix of the premium Evoque product in order to target the high end customers for competing with the products like BMW X3, Audi Q5 etc. Marketing Mix of Evoque Cars of Jaguar Land Rover Marketing Mix is considered as one of the most important business tools which help in determining the four P’s involved in the planning of marketing strategy. The four P’s include Product, Price, Place and Promotions. This marketing mix will help in providing set of policies on the basis of mentioned four Pâ €™s so that it can act as an essential marketing strategy for influencing the purchase decision of the customers. The main reason behind any business’s success includes a long procedure in which achieving success depends upon marketing. The success linked to marketing depends upon different marketing strategies and all these marketing strategies include 4 P’s of marketing. The marketing mix of Evoque vehicles of Jaguar Land Rover will provide the best possible way of mentioning all the essential elements in marketing. The implementation of marketing strategies in an appropriate manner is important for the achievement of success in the operational market. The marketing mix will give the combination of various important marketing strategies planned by Jaguar Land Rover (Belohlavek, 2008). Each of the four P’s is important for planning such a marketing mix, which would be able to attract the customers easily towards the organization. It will help in determining the profit potential of Jaguar Land Rover meant for separate target segments. a) Marketing mix for targeting low end of the market Product Product means those goods or services which are provided to customers by the organizations. There are different elements connected to the products which help in attracting the customers (Masterson and Pickton, 2010; Hobbs, 2011). The Range Rover Evoque has brought sensational design to the world’s leading marques. The excellent power train technology along with the compact foot prints help in delivering high performance along with reduced carbon dioxide emissions and fuel consumption as compared to any other Range Rover model (Jaguar Land Rover, 2013b). The products are styled with such desirability which cannot be matched by any rival. The Evoque provides various facilities like accurate and fast steering. The ride is such that it possesses the capability of absorbing the imperfections present in the road surface. The vehicles are perfec t while exploring the city by means of power, high performance and excellent design at the finger tips. There are unique models, all present in 5 door version: Prestige, Pure and Dynamic. Only Dynamic is present in the Coupe Version. Customer research is known as one of the key elements in developing or planning the most effective marketing mix. The knowledge of an

The Offensive Movie Clich That Wont Die Essay Example | Topics and Well Written Essays - 750 words

The Offensive Movie Clich That Wont Die - Essay Example Zollar argues that the word â€Å"negro† has been employed differently during the past four decades. It began falling out of fashion 4 decades ago and this may explain why it is apparently devastating. It is a word that was employed to comfort the white and militantly to oppositional the black race. I enquired for both dignity and autonomy without incorporating the more step for the assertion of its existence with or lack of approval of the white American. For example, in the movie called The â€Å"Green Mile,† the power of the character is used to benefit the whites. It may be relatively difficult to comprehend how words such as â€Å"Negro† changed with time since it is usually perceived to be a racist word. Furthermore, the word is offensive as it describes a race and the race in question has been not only striving but also improving with years. The word should not be used due to the fact that it was used to refer to the blacks during the oppressive eras. To elaborate further, president Obama’s election into the highest office or echelon of powers in the US has perhaps created a precedent for a new era. However, controversies should not emanate from this aspect between the blacks and whites especially on race. Zollar’s argument and conviction on racial tension across the globe is relatively impressive. He argues that everything encompasses competition in the world thus the competition concerning the races is not bad. He asserts that the whites are for the success of the blacks and in return aid them.