Working As An Intern Caring For Patients With Cancer On...

Reflection Assignment Working as an intern caring for patients with cancer on the Adjunctive Cancer Care (ACC) shift at the Robert Schad Naturopathic Clinic (RSNC) for this past year has been a great learning experience. Although it had its own unique set of challenges, it has been a real privilege to be a trusted part of the patients care experience. With the privilege of being a part of patient’s health care teams, there were many challenging aspects working with terminally ill patients. I initially found it hard to fully commit to the therapeutic relationship; I wanted to maintain some form of internal boundary to protect myself emotionally. I found as time when on, I was more willing to open up and exposure my emotional vulnerability in order to fully meet their needs and be there for the patient. It is a delicate balance trying to be there fully for your patient, care for them to the fullest extent, as well as attempting to protect my own emotions and feelings. There is a give and take to this balance, and it evolved as the relationship with the patient evolved and my ease in the role of an intern matured. I have patients who are as close as a friend now, after a year of working together. I am sad to be ending our therapeutic relationship due to the end of my internship, I am also sad that I won’t be having cont act these patients anymore, or being kept up to date with their health. It is a strange finality to our working relationship; I am not yet sure how it will

The Impact Of Nutrition Information On Advertisement Of...

The impacts of nutrition information on advertisement of fast food chains The fast food industry in the U.S. has rapidly expanded in the past few decades (Hwang, 2013). In 2014, the industry has created a 3% current value growth, indicating its robust and continued ability in the U.S. market overall (Euromonitor, 2015). This strong increase has largely changed Americans’ lifestyle and eating habits; the amount of money they spend on fast food is more than that on education, readings and videos (Schlosser, 1998). Moreover, the fast food chains spent almost $500 million on cross-promotion events with additional $300 million spent on premiums distribution in 2009 (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015). Indeed, by spending around $10 billion on food related ads every year, the food industry becomes the second largest advertiser in America (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015). According to a report from Fast Food Facts, the whole fast food industry spent $4.6 billion on all kinds of advertising in 2012, among which advertising spending of McDonald’s was the most. Looking into the way how fast food chain advertisements are considered to be capable in influencing people’s eating habits and food preferences (Bernhardt, Wilking, Gilbert-Diamond, Emond, Sargent, 2015), it has been attributed to the obesity of Americans (Mink, 2006). The total sales of fast food in America was 4% in 1953 while the number of 1997 sharply increasedShow MoreRelatedMcdonalds Ethical Issues1125 Words   |  5 Pagesethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food health. In this situationRead MoreMcdonalds Ethical Issues1140 Words   |  5 Pagesethical criticism of the fast food giant, McDonald, in Europe. By referring to the case, the organizational ethical issues which are filled around McDonald consist of food health, ill-treatment of animals, exploitation of children, and destruction of rainforests. Besides, anti-globalization, anti-American, anti-McDonald’s activism, and Europe governments had also been the concerns and ethical challenges for the fast food giant. First of all, we will touch the field of food health. 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Science of Consumer Behavior Tourism Industry

Question: Discuss about the Science of Consumer Behavior for Tourism Industry. Answer: Introduction Travel and tourism industry has grown to be one of the most influential industries of the world. It has driven many economies towards welfare which is one of the best things that has happened to many developing economies. Many countries in the world largely depend upon travel and tourism industry for the overall growth and development of the country. It s important to mention that with time opportunities in travel and tourism industry has grown which has been conducive for many countries to make serious amendments about the travel and tourism industry in the country (Morin, 2011). The importance of travel and tourism has grown rapidly as the interest in tourism has increased consistently in the last few decades which have been conducive for the growth and development of the travel and tourism industry globally. Countries like Malaysia, Mauritius, and Hong Kong depend highly on their tourism. On the other hand countries like Spain, Italy, and United Kingdom receive a substantial amount through travel and tourism. It is quite clear that tourism consumer has increased slowly and steadily with time and this has favored competition in the travel and tourism market. Every tourism company has emphasised on understanding the science of consumer behavior. The key to realising the different aspects that helps a consumer decide on their tourism consumption. Hence it could be said that the science of consumer behavior is extremely important to be understood by companies and the present study will try to delve deep into this matter. The increasing number of holiday destina tions all around the world has kind of got people confused about making their tourism decisions which creates a huge problem in the industry (MacInnis Folkes, 2010). The purchase decisions of the consumers depend on different attributes which are extremely important to be evaluated. There have been a lot of researches on consumer purchasing behavior and it has showed that consumer purchase behavior is a complex mechanism and involves huge psychological assessment of different aspects. The buying behavior of consumers stands to be very important in deciding about choosing a product or service that will fulfill the needs and wants of the consumers. Consumer behavioral attributes is what most of the companies try to analyse in order to understand what they could exactly think and assess before going for a certain product or service (Goel et al., 2010). The information is taken from a primary research study which was based on specific number of respondents interested in travel and their responses have been interpreted numerically in order to gain effective idea about the trend in travel and tourism industry. The study will help us to scrutinise the key reasons behind the decision taken by a consumers and what thought process is likely applied in choosing the holiday destinations. The different attributes like cost, transport, different activities involved come into picture and how do they influence the decision making process of the consumers are also reflected upon effectively (De Mooij, 2010). Analysis of consumer decisions The present study has taken up the overall assessment of choosing three different holiday destinations. In the first place it is important to mention that all the data collected have reflected on the original decisions of the respondents and it has helped to realise the key factors that goes on to make consumer decisions. Three respondents and their data have been chosen to be analysed effectively which will give us a fair bit of idea about the science of consumer behavior. The three respondents have answered certain questions relevant on 6 different locations all around the world and have given contrasting answers which would help us to develop strong rationale about consumer behavior and the influence of different aspects related to consumer buying behavior (Foxall, 2010). The main factor that has seemed to have affected the consumer behavior of buying any tourism package is Cost. Cost is one of the most important things that are taken into account by most consumers in order to develop a strong sense which drives their buying behavior. Cost or economic factor has always been the biggest motivator and vice versa for people indulging into shopping, entertainment and travel and tourism. It has been again proved that consumers see cost as the major influence in making their purchase decisions. From the given data it could be seen that two out of three respondents have rated cost as one of the most key aspect in evaluating a particular destination as suitable or not suitable. Both the respondents have given it a rating above 40 which clearly indicates that the trend of choosing the travel and tourism package is highly dependent on cost (Miller, 2009). Cost determines whether a consumer will choose a particular product or not. At the same in relation to this criteria both the respondents who are male one of 51 and the other of 19 have nodded negatively against the expensive package of Spain, France and Italy and rated it 1 which means very poor. This also clears the air about any confusion lying on the fact that cost is the most important aspect for any consumers looking to book tourism package. This has also been seen that both the respondents saying cost is a key factor are men which means that men tends to assess cost as a huge factor which means men are much more conservative about the income and expenses and want to spend or invest money prudently which is very visible from this case. On the other hand the woman has rated cost under 40 which means she does have an opinion on price but it is not a big deal for her and she is much more interested on the other factors (De Mooij Hofstede, 2011). The aspect of cost brings in another related factor into the picture that is income. It is important to mention that income attribute of a consumer is also a huge factor in determining ones taste and preference but of course there are exceptions. In this case as it is seen from the given data that respondent 1 is a young male of 19 and is still studying and is a part time worker and doesnt have huge income he has already cleared that he wants to have new experiences it is imminent that he will effectively develop interest for tourism. But since his income is not huge and is just $39000 a year it becomes tough for him to afford any kind of expensive tourism package (Wyer Srull, 2014). At the same time the 51 year old male has an income of around $151,900 pretax he is married and hence he cannot only focus on tourism so it is clear that both of them are bound financially and cannot go for expensive tourism package and so they go for cheaper packages. Whereas the female respondent has high income and apparently much stable so she could easily afford to pay for expensive packages (Kardes et al., 2014). If its minutely seen it could be said that these individuals differ in their style and interest since they belong to different group, ethnicity and culture. It is important to mention that the choice of tourism locations also largely depend upon ethnicity. In this case we have got diversified ethnicity. The young student is from Australia and he is extroverted as he has strongly agreed to this point in the survey, it could be said that being a young boy from university he would look to learn about the life of worlds biggest sin city Las Vegas. As a young man he would like to experience the night life of the place and learn about different things and play poker in the casinos and his interest is quite justified given his age. On the other hand since he is an Australian he would like to go a place where he can speak English is original tongue and could lead a similar English lifestyle in a place and hence there couldnt have been a better idea than Las Vegas (Rucker Galinsky, 2014). On the other hand the 51 year males ethnicity is Chinese and hence it is clear that why he has opted for Hong Kong. Since Hong Kong is almost neighboring to China it has similar culture, food and lifestyle which would help him and his family to stay within their culture even after coming to a holiday which stands to be the key reason why he has opted for China. On the other hand Chinese Culture is orthodox culture and being introvert helps to be in this culture. Finally the Woman is from Canada and in terms of nature she is a neutral lady but loves power and uniqueness which helps her to opt for Barossa Valley. Since she loves uniqueness she has opted for this wine testing tour which will give her self-satisfaction (Osbaldiston Schott, 2011). Hence it could be said that some of the important aspects which influence the decisions making of consumers are cost, income, ethnicity and uniqueness of the place and obviously the nature of the consumers. Behavior of the chosen respondents The behavior of the chosen respondents is very clear from their choices of purchasing tourism packages. Their behavior could be understood and personalities could be assessed. The first respondent is a 19 year young male who is per time worker and an undergraduate student. His income is not huge and is just $39000 P.A hence it is clear that he would be fun loving jovial guy looking for fun all the time which reflects on his choice of destination as Las Vegas and this establishes his personality as well. On the other hand the 51 year old man who is not an extrovert and is looking for a holiday which would allow his family to stay under their culture but also have fun within a stipulated budget and hence Hong Kong is a good idea. This choice made by him clearly shows that he is orthodox by nature and a serious personality. Lastly the lady of 43 years is well established highly educated has a PhD (Higgins Scholer, 2009). Degree and earns huge amount of money herself. She is also not an extrovert and hence wants to go for a holiday which will help her to spend time in peace and give her self-satisfaction which is provided by Barossa Valley. The wine testing and accommodation in 4 star hotels perfectly foils the tour and even though she doesnt have money problem her class and gravity has made this choice along with her husband who is ruling force in this case. This clearly indicates that she has a conservative personality and is looking for something with class and peace (Osbaldiston Schott, 2011). Marketing to young customers Companies catering to young clients similar to the one in this involved case who opted for Las Vegas should be very prudent as these kinds of clients have significant characteristics. Since these people are young and fun loving they normally dont have huge money but as they are extrovert and love to experience new and unique things they opt for places like Las Vegas hence it is important for the tour operators to keep these features in mind for young people and learn different aspects from one ro more purchases happening. This will help to learn from one transaction and implement it in the next which will help to advertise these kinds of packages only to young segments and gradually it will increase the profitability of the company (Higgins Scholer, 2009). Conclusion At the present moment the tourism industry is a very competitive industry globally and naturally consumers become highly confused about which place to go to or which place to or which tourism package to buy as there are numerous companies providing the same kind of packages, some at better price and some at better configuration and this clearly arises problems for consumers and in this scenario if companies are able to assess the key aspects that influence consumer behavior it will help companies to develop ideas and plans to utilise these information effectively in order to draw consumers towards the business and gain competitive advantage in the market (Miller, 2009). The present study has highlighted on the analysis done on the key aspects which influence consumer buying behavior which has helped to cover the different objectives of the study making it a success. References Morin, C. (2011). Neuromarketing: the new science of consumer behavior.Society,48(2), 131-135. MacInnis, D. J., Folkes, V. S. (2010). The disciplinary status of consumer behavior: A sociology of science perspective on key controversies.Journal of Consumer Research,36(6), 899-914. Goel, S., Hofman, J. M., Lahaie, S., Pennock, D. M., Watts, D. J. (2010). Predicting consumer behavior with Web search.Proceedings of the National academy of sciences,107(41), 17486-17490. De Mooij, M. (2010).Consumer Behavior and Culture: Consequences for Global Marketing and Advertising: Consequences for Global Marketing and Advertising. Sage. Foxall, G. R. (2010). Invitation to consumer behavior analysis.Journal of Organizational Behavior Management,30(2), 92-109. Miller, G. (2009).Spent: Sex, evolution, and consumer behavior. Penguin. De Mooij, M., Hofstede, G. (2011). Cross-cultural consumer behavior: A review of research findings.Journal of International Consumer Marketing,23(3-4), 181-192. Wyer Jr, R. S., Srull, T. K. (2014).Handbook of Social Cognition: Volume 2: Applications. Psychology Press. Kardes, F., Cronley, M., Cline, T. (2014).Consumer behavior. Cengage Learning. Rucker, D. D., Galinsky, A. D. (2009). Conspicuous consumption versus utilitarian ideals: How different levels of power shape consumer behavior.Journal of Experimental Social Psychology,45(3), 549-555. Osbaldiston, R., Schott, J. P. (2011). Environmental sustainability and behavioral science: Meta-analysis of proenvironmental behavior experiments.Environment and Behavior, 0013916511402673. Higgins, E. T., Scholer, A. A. (2009). Engaging the consumer: The science and art of the value creation process.Journal of Consumer Psychology,19(2), 100-114.

Sentencing Recommendation for Pete Smith an Example of the Topic Government and Law Essays by

Sentencing Recommendation for Pete Smith by Expert Tutor Maya | 01 Aug 2016 The majority of criminals presently experiencing their sentences in society correction plans are criminals convicted of the felony, or minor misdemeanor charges (that is: 1st offender DUI's, petty burglary, drugs, etc) and are commonly composed of folks judged to be of little danger to humanity. The sentencing proposal for Pete Smith is rehabilitation. The meaning of rehabilitation is to bring back to good condition or valuable life, as through treatment and tutoring. This restoring intention is intended for effectively recover illicit wrongdoers and transforming offenders so they will not persist to commit misdeeds. Need essay sample on "Sentencing Recommendation for Pete Smith" topic? We will write a custom essay sample specifically for you Proceed Rehabilitation-oriented courses for instance cognitive knacks, edification, pay services and life skills are aimed at changing the offender to avoid impending wicked activities of the treated person. If we stop Smith from testing prohibited drugs and instruct him a constructive skill, so, when returned to habitual society, he will possess the attitudes and facilities to function within the rules of society. Rehabilitation confirms the humanitarian behavior of Smith as it considers his social weaknesses and aspires to recommend a 'way out' of the criminal activities. Characteristically rehabilitation follows the three bases of behavior amendment, drug rehabilitation and re-education of abilities. By targeting these modules, Smith is offered the likelihood of reforming learnt the criminal way of life, acquiring help with drug evils and working on the fundamental skills obligatory to stay alive in society. The swing towards dealing convicts in a more sympathetic way allowed the perception of rehabilitation to be a valid solution in felony control approach. The intervening reality is that people can be transformed and if we start rehabilitating in time, we may be competent to stop youth felons from becoming mature felons. Reference: Frase, R.S. (2001), Sentencing and Sanctions in Western Countries, Oxford University Press, pp. 267-268.

Albert Einstein, Developer of the Theory of Relativity

Albert Einstein, Developer of the Theory of Relativity Albert Einstein (March 14, 1879–April 18, 1955), a German-born theoretical physicist who lived during the 20th century, revolutionized scientific thought. Having developed the Theory of Relativity, Einstein opened the door for the development of atomic power and the creation of the atomic bomb. Einstein is best known for his 1905 general theory of relativity, Emc2, which posits that energy (E) equals mass (m) times the speed of light (c) squared. But his influence went far beyond that theory. Einsteins theories also changed thinking about how the planets revolve around the sun. For his scientific contributions, Einstein also won the 1921 Nobel Prize in physics. Einstein also was forced to Flee Nazi Germany after the rise of Adolf Hitler. Its no exaggeration to say that his theories indirectly helped lead the Allies to victory over the Axis powers in World War II, particularly the defeat of Japan. Fast Facts: Albert Einstein Known For: The General Theory of Relativity, Emc2, which led to the development of the atomic bomb and atomic power.Born: March 14, 1879 in Ulm,  Kingdom of Wà ¼rttemberg,  German EmpireParents: Hermann Einstein and Pauline KochDied: April 18, 1955 in Princeton, New JerseyEducation: Swiss Federal Polytechnic (1896–1900, B.A., 1900; University of Zurich, Ph.D., 1905)Published Works: On a Heuristic Point of View Concerning the Production and Transformation of Light, On the Electrodynamics of Moving Bodies, Does an Object’s Inertia Depend on Its Energy Content?Awards and Honors: Barnard Medal (1920), Nobel Prize in Physics (1921), Matteucci Medal (1921), Gold Medal of the Royal Astronomical Society (1926), Max Planck Medal (1929), Time Person of the Century (1999)Spouses: Mileva Marić (m. 1903–1919), Elsa Là ¶wenthal (m. 1919–1936)Children: Lieserl, Hans Albert Einstein, EduardNotable Quote: Try and penetrate with our limited means the secrets of na ture and you will find that, behind all the discernible concatenations, there remains something subtle, intangible and inexplicable. Early Life and Education Albert Einstein was born on March 14, 1879, in Ulm, Germany to Jewish parents, Hermann and Pauline Einstein. A year later, Hermann Einsteins business failed and he moved his family to Munich to start a new electric business with his brother Jakob. In Munich, Alberts sister Maja was born in 1881. Only two years apart in age, Albert adored his sister and they had a close relationship with each other their whole lives. Although Einstein is now considered the epitome of genius, in the first two decades of his life, many people thought Einstein was the exact opposite. Right after Einstein was born, relatives were concerned with Einsteins pointy head. Then, when Einstein didnt talk until he was 3 years old, his parents worried something was wrong with him. Einstein also failed to impress his teachers. From elementary school through college, his teachers and professors thought he was lazy, sloppy, and insubordinate. Many of his teachers thought he would never amount to anything. When Einstein was 15 years old, his fathers new business had failed and the Einstein family moved to Italy. At first, Albert remained behind in Germany to finish high school, but he was soon unhappy with that arrangement and left school to rejoin his family. Rather than finish high school, Einstein decided to apply directly to the prestigious Polytechnic Institute in Zurich, Switzerland. Although he failed the entrance exam on the first try, he spent a year studying at a local high school and retook the entrance exam in October 1896 and passed. Once at the Polytechnic, Einstein again did not like school. Believing that his professors only taught old science, Einstein would often skip class, preferring to stay home and read about the newest in scientific theory. When he did attend class, Einstein would often make it obvious that he found the class dull. Some last-minute studying allowed Einstein to graduate in 1900. However, once out of school, Einstein was unable to find a job because none of his teachers liked him enough to write him a recommendation letter. For nearly two years, Einstein worked at short-term jobs until a friend was able to help him get a job as a patent clerk at the Swiss Patent Office in Bern. Finally, with a job and some stability, Einstein was able to marry his college sweetheart, Mileva Maric, whom his parents strongly disapproved. The couple went on to have two sons: Hans Albert (born 1904) and Eduard (born 1910). Einstein the Patent Clerk For seven years, Einstein worked six days a week as a patent clerk. He was responsible for examining the blueprints of other peoples inventions and then determining whether they were feasible. If they were, Einstein had to ensure that no one else had already been given a patent for the same idea. Somehow, between his very busy work and family life, Einstein not only found time to earn a doctorate from the University of Zurich (awarded 1905) but found time to think. It was while working at the patent office that Einstein made his most influential discoveries. Influential Theories In 1905, while working at the patent office, Einstein wrote five scientific papers, which were all published in the Annalen der Physik (Annals of Physics, a major physics journal). Three of these were published together in September 1905. In one paper, Einstein theorized that light must not just travel in waves but existed as particles, which explained the photoelectric effect. Einstein himself described this particular theory as revolutionary. This was also the theory for which Einstein won the Nobel Prize in Physics in 1921. In another paper, Einstein tackled the mystery of why pollen never settled to the bottom of a glass of water but rather, kept moving (Brownian motion). By declaring that the pollen was being moved by water molecules, Einstein solved a longstanding, scientific mystery and proved the existence of molecules. His third paper described Einsteins Special Theory of Relativity, in which Einstein revealed that space and time are not absolutes. The only thing that is constant, Einstein stated, is the speed of light; the rest of space and time are all based on the position of the observer. Not only are space and time not absolutes, Einstein discovered that energy and mass, once thought completely distinct items, were actually interchangeable. In his Emc2  equation (Eenergy, mmass, and cspeed of light), Einstein created a simple formula to describe the relationship between energy and mass. This formula reveals that a very small amount of mass can be converted into a huge amount of energy, leading to the later invention of the atomic bomb. Einstein was only 26 years old when these articles were published and already he had done more for science than any individual since Sir Isaac Newton. Scientists Take Notice In 1909, four years after his theories were first published, Einstein was finally offered a teaching position. Einstein enjoyed being a teacher at the University of Zurich. He had found traditional schooling as he grew up extremely limiting and thus he wanted to be a different kind of teacher. Arriving at school unkempt, with hair uncombed and his clothes too baggy, Einstein soon became known as much for his appearance as his teaching style. As Einsteins fame within the scientific community grew, offers for new, better positions began to pour in. Within only a few years, Einstein worked at the University of Zurich (Switzerland), then the German University in Prague (Czech Republic), and then went back to Zurich for the Polytechnic Institute. The frequent moves, the numerous conferences that Einstein attended, and preoccupation of Einstein with science left Mileva (Einsteins wife) feeling both neglected and lonely. When Einstein was offered a professorship at the University of Berlin in 1913, she didnt want to go. Einstein accepted the position anyway. Not long after arriving in Berlin, Mileva and Albert separated. Realizing the marriage could not be salvaged, Mileva took the kids back to Zurich. They officially divorced in 1919. Achieves Worldwide Fame During  World War I, Einstein stayed in Berlin and worked diligently on new theories. He worked like a man obsessed. With Mileva gone, he often forgot to eat and sleep. In 1917, the stress eventually took its toll and he collapsed. Diagnosed with gallstones, Einstein was told to rest. During his recuperation, Einsteins cousin Elsa helped nurse him back to health. The two became very close and when Alberts divorce was finalized, Albert and Elsa married. It was during this time that Einstein revealed his General Theory of Relativity, which considered the effects of acceleration and gravity on time and space. If Einsteins theory was correct, then the gravity of the sun would bend light from stars. In 1919, Einsteins General Theory of Relativity could be tested during a solar eclipse. In May 1919, two British astronomers (Arthur Eddington and Sir Frances Dyson) were able to put together an expedition that observed the  solar eclipse  and documented the bent light. In November 1919, their findings were announced publicly. After having suffered monumental bloodshed during World War I, people around the world were craving news that went beyond their countrys borders. Einstein became a worldwide celebrity overnight. It wasnt just his revolutionary theories; it was Einsteins general persona that appealed to the masses. Einsteins disheveled hair, poorly fitting clothes, doe-like eyes, and witty charm endeared him to the average person. He was a genius, but he was an approachable one. Instantly famous, Einstein was hounded by reporters and photographers wherever he went. He was given honorary degrees and asked to visit countries around the world. Albert and Elsa took trips to the United States, Japan, Palestine (now Israel), South America, and throughout Europe. Becomes an Enemy of the State Although Einstein spent the 1920s traveling and making special appearances, these took away from the time he could work on his scientific theories. By the early 1930s, finding time for science wasnt his only problem. The political climate in Germany was changing drastically. When  Adolf Hitler  took power in 1933, Einstein was luckily visiting the United States (he never returned to Germany). The Nazis promptly declared Einstein an enemy of the state, ransacked his house, and burned his books. As death threats began, Einstein finalized his plans to take a position at the Institute for Advanced Study at Princeton, New Jersey. He arrived at Princeton on Oct. 17, 1933. Einstein suffered a personal loss when Elsa died on Dec. 20, 1936. Three years later, Einsteins sister Maja fled from  Mussolinis Italy  and came to live with Einstein in Princeton. She stayed until her death in 1951. Until the Nazis took power in Germany, Einstein had been a devoted pacifist for his entire life. However, with the harrowing tales coming out of Nazi-occupied Europe, Einstein reevaluated his pacifist ideals. In the case of the Nazis, Einstein realized they needed to be stopped, even if that meant using military might to do so. The Atomic Bomb In July 1939, scientists  Leo Szilard  and Eugene Wigner visited Einstein to discuss the possibility that Germany was working on building an atomic bomb. The ramifications of Germany building such a destructive weapon prompted Einstein to write a letter to  President Franklin D. Roosevelt  to warn him about this potentially massive weapon. In response, Roosevelt established the  Manhattan Project, a collection of U.S. scientists urged to beat Germany to the construction of a working atomic bomb. Even though Einsteins letter prompted the Manhattan Project, Einstein himself never worked on constructing the atomic bomb. Later Years and Death From 1922 until the end of his life, Einstein worked on finding a unified field theory. Believing that God does not play dice, Einstein searched for a single, unified theory that could combine all the fundamental forces of physics between elementary particles. Einstein never found it. In the years after World War II, Einstein advocated for a world government and for civil rights. In 1952, after the death of Israels first President Chaim Weizmann, Einstein was offered the presidency of Israel. Realizing that he was not good at politics and too aged to start something new, Einstein declined the offer. On April 12, 1955, Einstein collapsed at his home. Just six days later, on April 18, 1955, Einstein died when the aneurysm he had been living with for several years finally burst. He was 76 years old. Resources and Further Reading â€Å"The Year Of Albert Einstein.†Ã‚  Smithsonian.com, Smithsonian Institution, 1 June 2005.â€Å"Albert Einstein.†Ã‚  Biography.com, AE Networks Television, 14 Feb. 2019.Kuepper, Hans-Josef. â€Å"The Collected Papers of Albert Einstein.†Ã‚  Albert Einstein - Honours, Prizes and Awards.

International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 4

International Marketing - Essay Example The company acquired Land Rover in the year 2000 from BMW and Jaguar cars in the year 1989. Presently the company is employing more than 25000 employees. Net income of the company is ? 1.215 billion. The next portion of the study has been divided into two sections. The first section will deal with the discussion of the marketing mix for the Evoque product of Jaguar Land Rover for targeting the low end customers at the entry level. The second section deals with discussing the marketing mix of the premium Evoque product in order to target the high end customers for competing with the products like BMW X3, Audi Q5 etc. Marketing Mix of Evoque Cars of Jaguar Land Rover Marketing Mix is considered as one of the most important business tools which help in determining the four P’s involved in the planning of marketing strategy. The four P’s include Product, Price, Place and Promotions. This marketing mix will help in providing set of policies on the basis of mentioned four Pâ €™s so that it can act as an essential marketing strategy for influencing the purchase decision of the customers. The main reason behind any business’s success includes a long procedure in which achieving success depends upon marketing. The success linked to marketing depends upon different marketing strategies and all these marketing strategies include 4 P’s of marketing. The marketing mix of Evoque vehicles of Jaguar Land Rover will provide the best possible way of mentioning all the essential elements in marketing. The implementation of marketing strategies in an appropriate manner is important for the achievement of success in the operational market. The marketing mix will give the combination of various important marketing strategies planned by Jaguar Land Rover (Belohlavek, 2008). Each of the four P’s is important for planning such a marketing mix, which would be able to attract the customers easily towards the organization. It will help in determining the profit potential of Jaguar Land Rover meant for separate target segments. a) Marketing mix for targeting low end of the market Product Product means those goods or services which are provided to customers by the organizations. There are different elements connected to the products which help in attracting the customers (Masterson and Pickton, 2010; Hobbs, 2011). The Range Rover Evoque has brought sensational design to the world’s leading marques. The excellent power train technology along with the compact foot prints help in delivering high performance along with reduced carbon dioxide emissions and fuel consumption as compared to any other Range Rover model (Jaguar Land Rover, 2013b). The products are styled with such desirability which cannot be matched by any rival. The Evoque provides various facilities like accurate and fast steering. The ride is such that it possesses the capability of absorbing the imperfections present in the road surface. The vehicles are perfec t while exploring the city by means of power, high performance and excellent design at the finger tips. There are unique models, all present in 5 door version: Prestige, Pure and Dynamic. Only Dynamic is present in the Coupe Version. Customer research is known as one of the key elements in developing or planning the most effective marketing mix. The knowledge of an

The Offensive Movie Clich That Wont Die Essay Example | Topics and Well Written Essays - 750 words

The Offensive Movie Clich That Wont Die - Essay Example Zollar argues that the word â€Å"negro† has been employed differently during the past four decades. It began falling out of fashion 4 decades ago and this may explain why it is apparently devastating. It is a word that was employed to comfort the white and militantly to oppositional the black race. I enquired for both dignity and autonomy without incorporating the more step for the assertion of its existence with or lack of approval of the white American. For example, in the movie called The â€Å"Green Mile,† the power of the character is used to benefit the whites. It may be relatively difficult to comprehend how words such as â€Å"Negro† changed with time since it is usually perceived to be a racist word. Furthermore, the word is offensive as it describes a race and the race in question has been not only striving but also improving with years. The word should not be used due to the fact that it was used to refer to the blacks during the oppressive eras. To elaborate further, president Obama’s election into the highest office or echelon of powers in the US has perhaps created a precedent for a new era. However, controversies should not emanate from this aspect between the blacks and whites especially on race. Zollar’s argument and conviction on racial tension across the globe is relatively impressive. He argues that everything encompasses competition in the world thus the competition concerning the races is not bad. He asserts that the whites are for the success of the blacks and in return aid them.